MAC Viva Glam Rihanna

Another MAC Lipstick. Wow. Totally original content, eh? At first I was reluctant to post this however after some thought (and swooning over the colour some more) I wanted to give it the spotlight it rightly deserves.

MAC has released Viva Glam Rihanna, a cool toned, frosty red. More on the shade later, as what I really want to talk about is the ethos behind it. Every penny after the tax goes to MAC Aids Fund which helps men, women and children living with AIDS or HIV. I think the thing that resonates the most here is the fact that all the proceeds go to the charity. Apart from the Clinique & Lulu Guinness Kiss it Better product I can't think of any other brand that is doing the same right now. Surely that should be changed? I don't know about yourself, but I'm happy to buy a charity product and reap the benefits of a new lipstick. 

The problem, you could say, is that why should there be a need for people be rewarded for donating to charity? It is such a selfless act that we shouldn't be encouraged to do yet, myself included, we are more likely to do so. It is a token to show our support, the same as wearing a Poppy on Armistice day or a red nose. We enjoy showing people our beliefs, what we are made of! That is why I think more companies should do the same. After all, one charity product out of a whole range is barely going to dent their profits now, is it?

Now onto the shade!

Viva Glam Rihanna is a cool toned red, one of those that make your teeth whiter than they actually are which everybody can take advantage of. Being cool toned it means its also one of those reds that can suit many different skin tones and colourings. The main problem with this lipstick, and something that has been commented on by many is that the formula is a frost formula which makes people think of big hair and 80's music. However it does have a shimmer but to me it makes me lips look slightly metallic which really is a win and gives the shade an unusual yet likeable gleam in the sunlight. 

I will say one thing: this lipstick will benefit so much from a lipliner as it bleeds like no other.

And a note on the packaging: a duo chrome black and red? It almost feels like NARS packaging but really does stand out from the others in the Viva Glam range. I'd buy it (and initially did) just for the bullet!

So what do you think? Will you be buying it or does the frost put you off?

How do YOU feel about charity pouts?

MAC Viva Glam Rihanna is £15 on MAC counters or online.